Kualifikasi :
- 4+ years of digital marketing experience in e-commerce, tech, or agencies.
- Expertise in SEM, PPC, social media ad formats, and A/B testing.
- Proficient with key tools like Google Ads, Facebook Ad Manager, and Appsflyer.
- Strong analytical skills for data-driven decision-making.
- Self-motivated, team player, and fluent in English.
Job Description :
- Develop and execute digital marketing strategies to drive user and driver growth.
- Lead efforts to acquire first-time users and attract driver leads through targeted campaigns.
- Optimize and manage paid channels like Meta, SEM, UAC, and programmatic with third- party data.
- Hit monthly targets while maintaining CAC and CPL within budget.
- Coordinate with the Acquisition Team and stakeholders across national and city levels.
- Review daily performance and adapt strategies based on industry trends.
